50+ years.
World's biggest brands.
Three Fortune 500 veterans who've shaped brands like Tide, Instagram, Reality Labs, and Amazon Fresh.
Aaron Anderson
Co-Founder, Brand Strategy
Former P&G and Meta brand strategist. Led Instagram's global brand redesign and Reality Labs' consumer insights. Expert in Gen Z marketing and transforming complex data into actionable brand strategies.
LinkedIn Profile →Valeriya Kuts
Co-Founder, Consumer Insights
Led brand building for Amazon Fresh and innovation at PepsiCo and Colgate. Deep expertise in global consumer behavior and cultural insights. Transforms qualitative research into growth strategies.
LinkedIn Profile →Arpan Patel
Co-Founder, Strategy & Innovation
Founded P&G's IoT services division. Former Meta Reality Labs strategist and Booz Allen consultant. Pioneered the first passive laundry consumption kit. Expert in Jobs-to-be-Done methodology.
LinkedIn Profile →Combined impact
Years experience
Brands managed
Studies led
vs 3 months
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